We know that parenthood is a blessing but it comes with a lot of work. Abracadabra was created to make the experience of parents easier by catering to all their needs. We aim to create products that are as versatile and useful as they are beautiful. Our goal is to provide parents with quality products while keeping the child’s safety and comfort at utmost priority. Our unique styling makes us stand out in the baby industry and makes us who we are. All our products are influenced by the stories we hear, the scenes we see, the colors we mix and match. A story we give birth to and you take it forward. We over at Abracadabra believe that simplicity is the utmost luxury. 

Launched in 2008, Abracadabra has become a well-known and loved brand. We believe that every child is special and truly deserves the best of everything. We believe in weaving magical dreams and making wishes come true. We take great pride in providing parents with well-designed and thoughtful products that enhance their little one‛s space and provides a soft and warm haven for them to be nurtured in.

Our range includes newborn essentials, bedding, bath products, diapering & feeding products, baby gifts, nursery decor and accessories