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Our story

At Abracadabra, we are dedicated to simplifying the journey of parents by crafting baby essentials that blend versatility, utility, and beauty. With over three decades of experience as manufacturers and exporters in the baby home industry, we have supplied renowned American and European baby brands, establishing ourselves as leaders in this segment. We carry this wealth of knowledge and expertise into every creation at Abracadabra. Our commitment is to produce high-quality products, meticulously designed with an unwavering focus on the smallest details, always prioritizing the safety and comfort of your baby. Our collections draw inspiration from the world around us and the stories we encounter, aiming to infuse a sense of fun and learning into your baby's space with our products.

What sets us apart is our dedication to sustainability. All our products are handmade in India, utilizing sustainably sourced, top-tier materials. We strive to produce multi-purpose items that are not only versatile but also built to endure. The essence of our brand revolves around crafting unique, high-quality, and practical products that add a touch of charm to your baby's space. Abracadabra is a one-stop shop for all your nursery needs.

Discover specially curated range of baby gift hampers and boxes at Abracadabra Gifts of Love. These hampers are fully customisable to suit your preferences, with each one being unique and adorable. For an extra special touch, feel free to reach out to us to have the baby's name monogrammed on our products.

For a truly personalised shopping experience and a preview of our furniture range, we invite you to visit our design studio in New Delhi (by appointment only). Meet one of our experts who will guide you through the process and assist you in selecting the perfect items for your unique needs. Mix and match our designs to create an enchanting and distinctive nook for your little one.

Expanding our product range further, we now feature international brands like Crane USA and Go Mama Go Designs under our umbrella. Explore their collections on our website.We're here to make your parenthood journey a magical and enjoyable one.